The Traditional Credit Card Approach

“The Endorsement Trap”

A celebrity signs a corporate contract, does a photoshoot, gets paid once, and walks away. The corporation uses that face to capture a customer for life, pocketing the recurring profits for decades.

The Affinity Model

ENDORSING YOURSELF

By launching an artist specific card, the artist isn't building someone else's banking empire. They are endorsing their own legacy. Every swipe builds their own permanent infrastructure, generating income that belongs them for life.

The Shawkemo Group helps entertainment legends create an entirely new income stream by providing products to their fans through creative partnership and co-brand programs. The Shawkemo Group leverages competition in the payment ecosystem to secure the financial institution that maximizes value for our partners. By enabling artists to offer state of the art products and services to fans, the Shawkemo Group is committed to taking artists out of the Endorsement Trap and facilitate their participation in the Equity Breakthrough.